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general industries
 
 
The new imperatives in food safety

Buying habits are changing more quickly, and consumers will readily reject what they perceive as "unsafe products" even though this may be technically incorrect. In this climate, corporate reputation, brand value, and brand value protection emerge as major business issues for companies in the food and consumer goods market.

In a world of global trade, food and consumer goods are produced everywhere for consumption anywhere. How can the consumer feel confident that products bought at the local supermarket do not contain harmful ingredients or are the results of child labour? This is one of the greatest challenges facing the food and consumer goods industries today. Consumers need to be confident that products have been produced and distributed in a way that ensures a safe buy and a safe meal every time.

In this environment, risk management solutions need to combine cost-effective production and handling with minimising the risk of negative consumer reactions. The solutions also need to function in a context where the consumers increasingly trust the players in the market. DNV Consulting offers services to help businesses in the food and consumer goods market balance these needs through-out the value chain – from raw material production to the consumer's shopping basket.



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